How to Write Better Business Reviews
We are going to cover how to write better business reviews from a more personal perspective. Before we jump in, let’s talk about the different business review classifications. There are three classifications of business reviews that are separated by their intent. Those are Regulatory, Survey, & Personal. Regulatory business reviews are common reviews mandated by the local or federal government. These are your typical fire and health code regulatory reports. Survey business reviews can either be public or private. If a company wants to quickly gather input on internal problems, then initiating a private survey to employees is an OK method for determining solutions. Using public surveys are a good option for gauging how customers and prospects perceive the company. The problem is that surveys are generally made of mostly closed-ended questions. This is your typical multiple choice setup with no means of elaboration. This also means that valuable information can be lost causing fabrication of inappropriate solutions. Regardless, regulatory and survey reviews provide a somewhat structured process for interpreting results. ZenBusiness website builder review
Personal reviews, however, are more valuable and can also be private or public. This review classification can be a collection of many personal reviews or from a single person’s experience. Companies will often hire an expert to assess their environment, document problems, and present solutions by talking with workers, compiling their experiences, and analyze their environment. This dance of information is normally kept private from the public to hide, minimize, or prevent further internal problems of the company. Many companies fail because they make no attempt to survey their operations. Publicly available business reviews (i.e., personal reviews) are quite interesting. Collectively, they can be somewhat informative, yet seem contradicting in comparison. If anything, they generally fail to give you the complete story. Before we can write better business reviews, we have to know what’s missing from the traditionally good ones.
What does that mean, traditionally? Find any magazine article that writes about a business or find an online post that gives a business five stars. Does it seem they tell you a whole bunch of stuff/fluff without mentioning something truly insightful? It usually feels as though they are missing something. That little something that can tug at the reader, regardless of their background or true interest. It is not enough to simply write about your experience. In order to write better business reviews, you have to document how the moments of your experience made you feel… That’s right. You have to write about how you felt during your experience and not just about what happened. There’s a difference. When you do so, this uncovers a special dimension of valuable information that opens the reader’s mind to reality. Once engaged, their mind will recreate your stories and replay them to determine how those moments would make them feel. Sit back and think about that for a moment…
Visit any site that allows you to review business experiences from customers. Did any authors document what they felt? Most likely not. Some say the place is bad. Some say the business is great. Some say it’s just ok. These mixed reviews only further confuse the reader. To minimize the confusion, it would be more helpful if those authors talked more about how their experiences made them feel. For instance, let’s say a great steak restaurant prepared your steak medium rare instead of medium well. That doesn’t necessarily mean the place sucks. You feel like asking them to prepare another steak, but you don’t so now you think the entire experience is terrible. Why didn’t you ask them to prepare another steak? Were you pressed for time or were you angry at something else they did? Your readers need to know the reasoning process so they can develop the full picture.
Let’s say you visited a new “pho” restaurant. You’ve had pho before, yet you want to document your experience at a new restaurant in town. While there you did a very wise thing and noted how you felt throughout the experience and now you are ready to write. Before you actually get started, stop and think about the readers. Do they know what pho is? Do they know how to pronounce pho? By the way, it’s Vietnamese and pronounced like “fuh” not “foe.” Are the readers aware of common methods for eating pho? You have no way of knowing the background of your readers, so wouldn’t it be a good idea to include this information in your review? That tidbit of information instantly adds value.
By now you should understand what’s missing from most business reviews out there, but I want to leave you with this… The magic is not in the What, but in the How and Why. Remember that and you will produce better business reviews and eliminate mental writing blocks. The things that you normally take for granted are the things you must start paying attention to. The travel, the location, the people, the environment, the dècor, the service, the process, your expectations, your knowledge base, and your feelings about them are elements that you have to mentally subscribe to in order to produce meaningful and better business reviews.